New Media Forms and an analysis of Gauntlett’s Web 2.0

Gauntlett’s article explores a new form of media that is emerging in our everyday lives. He has defined and compared the traditional method of analyzing media termed, “Media 1.0”, against the alternative media, “Media 2.0”, through the application of a clear and structured format. Although there is some truth in David Gauntlett’s (2007) article that, “media reception is collapsing with the emergence of new technologies”, I argue that the decentralization of information can lead to a meaningless production of information, in regards to the use of media in the social class-system. I use Gauntlett’s article on “Media Studies 2.0,” Ramasundara Yohan’s article, “Preparing for Web 3.0” (March 2009, Issue 136 p.16) in PC Authority and Bourdieu Pierre’s (1993) article, ‘Public Opinion Does Not Exist,’ to outline the concept that technology does change, however the democratization of information, such as forums, apply to the class social system. This is still concerned with the study of media reception, as enabled through an interconnectedness of information.
Media deals with the production of information. The comparison between new media and old media forms is mainly concerned with how the production of information is produced. The Internet and new mediums has democratized this process. Forms of information are now not only accessible to the public but can also be reproduced and critiqued upon. Wikipedia, forums, blogs and DIY Media demonstrates this. Gauntlett’s article, refers to and identifies this very well. In addition, these forms are available and therefore, they enhance an interactive community. This community builds upon the notion of class stratification.
We have all used a forum. However, the forum we interact with relates to a subject that we engage in or know about. With the advancement of “media 2.0 and Web 2.0,’ applications such as MySpace, FaceBook, and Twitter; information becomes widespread, and can thus distort the use of media discourse, as it has provided a democratization of information even further. This argument is explored in Bourdieu’s article (1993 pp.155) stating, “In the next ten years, I think the best basis of prediction is mobilized opinion. The dispositions of some categories do not reach the status of opinion, in the sense of a constitute discourse, aspiring to coherence, seeking to be heard, taken notice of…etc, should not lead us to the conclusion that in crisis situations, people who had no opinion will chose one at random.” It is evident that Bourdieu provides both opinions to the democratization of media, being of a positive and critical aproach.
Essentially, there are many media forms that have now revoluntionized the way we receive the media. In fact the public is at the core of media industry production. However, it is still important not to neglect the social class-system that plays this essential role in the production. The way we use media depends on how we recieve the media as well. It is this conformity that also relates to the social class-system. The approach that I have adapted relates to my experiences with the media. For example forums on climate change and ways of conserving water derive from a problem in the house that someone has, and decides to post it on the internet. The responses are still based on a professional class of people, dedicated to the movement or the issue discussed. Hence, within the new media the concept of old media or “Media 1.0” is still relevant in it’s study of audience reception, and therefore the study of Media 2.0 is not in it’s entirety as Gauntlett (2007) describes, “characterized by a rejection of Media 1.0”.
Gauntlett’s article provides an excellent identification of media changes, and this is constantly changing through emerging new-media technological systems. Web 3.0 provides a new mode of interactivity Ramasundra’s article (2009, p.16) explores Web 3.0, and identifies that, “users will access all their functionality online, forwarding useful tools to firends and colleagues when they become aware of new better ways to accomplish their tasks.” Technology is ever-changing, becoming more and more interactive and thus the use of information is dictated through many ways, and although we are all adapting a form of opinion through democartization, traditional media empires such as the BBC, CNN, and FOX are at the core of our discussions within forums, blogs, wikipedia, even MySpace. We are without doubt adapting to a creative form of individuality, and this individuality complies with our social atompshere and therefore class system that tends to be neglected in the modern studies of media.

Bourdieu, Pierre, (1993) ‘Public Opinion Does Not Exist, ‘Sociology in Question’ London:Sage p.155

Gauntlett, David (2007), ‘Media Studies 2.0’ (online) (revised) March 2007,

avaiable at (accessed 14 March 2009)

Ramasundara, Yohan (2009), ‘Preparing for Web 3.0, ‘Australian PC Authority magazine’ , March 2009, Issue 136, (p16)




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