What Lies Beneath Wk10

“Meet the New Poor” was the headline in the Daily Telegraph on Monday 25th May 2009. It is a captivating, dramatic, and an enticing, statement. Can you guess what the article was about? It could be perhaps; the impact of the economic recession, Australia’s unemployment status, and our society. What is most interesting is analyzing this statement and the article from a ‘critical discourse perspective’. However to do this one must understand the definition and meaning of Discourse in Communication and Media studies. Fairclough (1995) provides this basis. He defines the ‘use of language as discourse,’ as “viewing language use as a social practice (implying first), that it is a mode of action, as linguistic philosophy and (also) implies that language is a socially and historically situated mode of action, in a dialectical relationship with other facets of the social (1995 p.54).” Before deconstructing his analysis of ‘discourse;’ and drawing it in with Economou’s articles on Australian and Greek texts, there is a secret that lies beneath his definition and article that is essential in understanding this statement on a practical level. This deeper understanding derives from Foucaultian philosophy. Foucault theorized this concept and came to a conclusion of society and man. This wise man once said, “Man is a thinking being. The way he thinks is related to society, politics, economics, and history and is also related to very general and universal categories and formal structures.” Michel Foucault (1988) (sourced from Website). 

Essentially, every media form conveys a meaning. However it is critical to understand how and why these forms are constructed to ultimately serve their purpose. This is where Fairclough’s discourse analysis proves to be useful. Simply providing a brief description of his analysis, Fairclough looks at a process whereby he studies a Media Form using the concept that he terms as- a ‘communicative event,’ and another concept termed as the ‘order of discourse’. The Communicative Event focuses on three aspects. These include texts, discourse practice and socio-cultural practice. The second part focuses on the ‘order of discourse.’ These are basically tools used to look at the construction of Media Forms.

Texts are ‘concerned with both their meanings and their forms.’ They can be analyzed in three terms that Fairclough summed up as, ‘ideational (ideology behind text), interpersonal (identity and status) and textual (formal, informal, close distant p.58).’ The ‘discourse practice’ is analyzed through examining the text production and the text consumption (p.58). For instance, an example is based on analyzing the inter-textuality (interpretive analysis p.61) and the linguistic analysis (descriptive in nature) of the Medium. This could refer to the text being written in colloquial language so that the reader receives the text (consumption), although the Medium may have gone through a large production process. This all depends on the larger picture, which is based on the way we receive a text, termed as ‘socio-cultural practice;’ the idea of the position in society and culture of a text, or also ‘situational context’ (p62). The second part termed the ‘order of discourse’ has a basis on the idea of genre.

 Using pictures and text, Economou’s article provides a framework of which to look at when analyzing a text. An argument or more so concept which Fairclough construct is closely related to Economou’s analysis. Fairclough when an analyzing a text emphasizes the use of language through power relations. He provides a simple example, “in which a conventional consultation between a doctor and a patient, or a conventional interview between a reporter and a politician.” He goes on to say that such practices are shaped, with their common sense assumptions (eg. Doctor knows all about illnesses), to prevailing relations of power between groups of people (p.54).” The reason that I have made direct links between these two articles can be questionable, but more so interesting.

I have found the power relationship between the viewer/audience/receiver and the production line of a text (reporter, cameraman, editor) to be significant when analyzing a Media Form, in terms of Economou’s perspective. For instance, a photograph could be received as ‘factual’ and ‘attitudinally’ to the audience, and this all depends on the construction of the photograph, including the position, and layout of the page. Economou states that, “photos have the potential to position the viewer to take a positive or negative view, or, even implied, participants whether or not the photo’s selection and presentation is consciously motivated by this potential (p259).” In this power-play relationship in terms of any media form, by the end it is a socio-cultural practice that relates to the final projection of the media form.

I can see how this idea of ‘discourse analysis’ is important, especially when looking at news formats, entertainment and sports. But what I find most intriguing and am quite unsure of is based on the purpose of ‘discourse analysis.’ The purpose could be twofold. Firstly, it could be as a way of measuring ‘accountability’ of reporting, and secondly, within understanding the fabric society and thus construct. An Australian program that is called Media Watch on ABC is based on analyzing Australia’s media. One episode provided a linguist-analysis within news reporting on the term ‘nuclear missiles.’ This program could be an example where the Media is watched, and kept accountable. So essentially my Blog postage has a media discourse associated to it, and if we were to study media discourse we would come back to Foucaultian philosophy and end up singing the song Rome Wasn’t Built in A Day!


Fairclough N. “Critical Analysis of Media Discourse” In Media Discourse London Arnold, 1995, 53-74

Economou, Dorothy, “Pulling Readers in: News Photos in Greek and Ausralian Broadsheets” in White PPR and Elizabeth A Thomas Eds. Communicating conflict: Multilingual Case Studies of the News Media. London Continuum 2008 145-152

Website http://www.foucault.qut.edu.au/quote/2005q.html page last updated 10 February 2009 Site created in January 1997 by Clare O’Farrell. Accessed 25th May 2009.

Look, there. It’s a sign :Wk9

Language is universal. This is a fair and acceptable statement to make. However, I have learnt that language is an extensive process that is endless as time goes by. As we enter the realm of Futuristic New Media Forms, and into a more knowledgeable society; the deconstruction of language through linguists, sociologists, and cultural analysts combines to make a lethal mixture for those simply studying Media. I chose to focus this week’s postage on an article by Lunkin, Annabelle, “Reporting War: Grammar as Covert Operation, (in Dissent)” once I finished reading and carefully analyzing her paper, I then had to delve into a furthered understanding of Discourse along with the study of Semiotics, as I will explain further in this post.

Lunkin’s article emphasizes the importance of language within the context of news reporting. This is explained as Lunkin makes the reader understand through her argument that, “any report of any event is selective because of the nature of language.” Hence fundamentally, a media report and the ways language is used in the report can be interpreted and constructed through many ways. This is most interesting as it forms the basis of semiology and the study of meanings and signs. Before I analyze how semiology becomes part of this, I would like to further Lunkin’s concept in interpreting texts.

Lunkin focuses on three primary factors that explain how a statement can be received and thus how it is also constructed. (I will be quoting Lunkin in both her use of examples and explanations.

  • Middle Voice – “ No mention of an external agent who caused (an) event to happen.” (Example used in Lunkin’s article, “Bombs fell on Baghdad”)
  • Active Voice – “(The mention in a statement where there is a) Grammatical agent that caused the event to take place.” (Eg used, “Coalition forces dropped Bombs on Baghdad”)
  • Passive Voice – “Leaving out the agent of action” (Eg used, “Bombs were dropped on Baghdad”)

Both Passive and Active Voices, Lunkin refers to as the “Effective Voice.” Furthermore, the Passive Voice is received by the audience with “a choice of whether or not to make the agent of action explicit.” In terms of the discourse in news statements, and specifically in the reporting of the Iraq War, these are three ways of “constructing the event.” So essentially, the above explains how a statement is written, or the choices available for journalists to write. The next step is based on the study of meanings and the differing ways the audience can interpret them. This is where Schirato’s and Yell’s article on interpreting meanings comes into place.

Schirato and Yell’s article, “Signs and Meanings” describes the concept of semiology. They write that the study of semiotics was developed by the linguist Ferdinard de Saussare. Through exploring Saussare’s concept, it is evident that language has been formed from a common socio-cultural understanding. The article explores Saussare’s idea of signs. They explain that Saussare was “interested in the linguistic sign which he divided into three aspects. (pg 20).”

These include;


Signified and


The signifier is (put simply) the word, the signified is concerned with how this is “evoked” (p20) or our idea of the word, and sign is what I’ve understood to be as the word per se. In an example from above taken from Lunkin’s article, I’ve deconstructed the word Bomb to describe this. The signifier would be the word Bomb, the signified would be Bombardment, and the sign is disastrous if I have misunderstood the entire article, but theoretically I’d say it would be a Bomb.

The understanding of this word would be termed according to Saussare in Schirato’s and Yell’s article as having an arbitrary meaning, i.e. it is socio-culturally explained. To explain this, we all know what Bomb is. The problem I have with Saussare’s concept is that with the emergence of cultural differences, words such as terrorists and freedom fighters would be quite difficult to adapt within his concept. Therefore, when it comes to studies of the Media and language, Lunkin puts it best. As she questions us to think about Media discourse. She talks about the “coverage of war,” and poses questions such as, “what emphasis is given to the coverage of the impact of war on citizen, versus discussions of technological, military deployments and strategies, versus what politicians have said, ordered, claimed, derued, denounced, reiterated, suggested, abhorred, acknowledged, added insisted etc.?” and ends with stating that these “complex questions can be researched; such research would uncover the covert grammatical operations in reports of war, that is how certain kinds of grammatical selections might be favored over others. The Australian Public would be in a much more informed position to debate the significance and consequence of how the experience of war is mediated for us.” (p.36)


Lunkin, A, “Reporting War: Grammar as Covert Operation” Dissent (2003) pp. 14-20

Schirato T, and Yell, S. “Signs and Meaning.” Communication and Cultural Literacy: An Introduction .Sydney: Allen and Unwin 2000, pp.18-33

A New and Improved Audience :Wk8

I shall confess that thus far my perspective of ‘the audience’ has been critical. Originally, I had maintained this concept of a ‘homogenized audience’. It primarily followed the idea of commodification and convergence of the media which for me, was due to the formation of new and updated technologies. My previous blog post ‘American Homogenization and Media Convergence’ outlined this perspective on a basic level. As I read Nick Couldry’s chapter I must admit that it has challenged me to think beyond this, as I will describe later in this blog post. Furthermore reading this chapter, I identified my original perspective with Nicholas Abercrombie and Brian Longhurst’s arguement. Other than Nick Couldry’s ‘Extended Audience’ chapter which challenged the traditional notions of audience reception studies, an interview that I was listening to on ABC Classic this morning between 10am-11am with Margret Throsby and Hossein Valamanesh as guest provided me with a complete different ideology on audiences and ‘publics’.

As I was sitting on the bus on the way to university, I listened to this particular interview with Hossein Valamanesh, on the play ‘When the Rain Stops Falling.’ Listening to this broadcast, I travelled to many places of the Middle East in terms of the music. I relaxed to chill out sounds and learnt quite a lot about the world around me. However, I awoke from my imagination through a quote by Hossein Valamanesh, which made me think, and also shattered my original idea on audiences. In order to gain a better understanding of this quote I re-listened to the broadcast via abc.net.au/classic/throsby/default.htm#listen, and I have provided a short quote below.

Margret Throsby (host) states in the interview- “(I think it’s save to assume that) Today’s audiences are more sophisticated in the way they accept a story being told to them, because of film. Because we’ve seen stories told in non-linear ways on film.”                                                                                                                                                                              Hossein Valamanesh– “(I think) We at times underestimate public intellect.”

From these quotes I have come to learn that the media is part of our daily lives, however rather than it being passive (underestimating the public); we actually do think about the media in various ways and forms, and with the advent of new technologies we are able to personalise and choose what we like whether it is to hear, watch or read, and even take part in. RSS feeds, and YouTube are amongst this growing trend. In addition, Couldry argues in his article that, “as audiences become more ‘media literate’ the idea of what it might be like to be a performer on television is more wide-spread than it once was.”

Nick Couldry’s article on the Extended Audience challenges and makes the reader question previous studies of audience reception; through examples that include advertisements, mobile media (such as the webcam) and the DotComGuy. These examples show how the audience has changed. For instance, through the advertisement he draws on the concept that it could be seen as a way of media performance. This is argued in Abercrombie/Longhurst’s argument on the ‘diffused audience’. Where we have been so very accustomed to the media, and reality TV shows that the concept of having an audience is diminishing. Alternatively, he argues that the advertisement can be seen as being part of what maybe called a ‘traditional media process,’ or even better what he argues (throughout the article) as an ‘extended audience’ and thus having an intended audience.  

The concept of an extended audience refers to a further understanding of spatiality. A good example in the article is based on the notion of ‘fandom.’  The article describes DisneyWorld as available for a consumer to visit and be a part of. Overall, his article challenges the notions of reception studies with the interaction of the audience and consumer, especially with the idea of a ‘diffused audience’ that is based on the concept of the media immersing everyday lives through a plethora of mediums.


Couldry, Nick “The Extended Audience: Scanning the Horizon” In Gillespie, Marie Ed. Media Audiences. Berkshire: Open University Press, 2005 184-196 and 210-220.

Interview- 11th May 2009, “Mornings with Margret Throsby”- 10:05-11am with Hossein Valamanesh http://www.abc.net.au/classic/throsby/default.htm#listen accessed 11th May 2009.

A Networked Society: Wk 7

It has taken me at least one year to buy myself a camera. It is not as though I have been without a camera for a year it is just that I am attached to my heavy duty, manual based  Spotmatic Pentax camera. In order shoot a photo using my camera, you must lift the camera to your eyes, focus the lens towards the picture and shoot. Now with my new Olympus digital camera, I am able to take photos in a variety of ways. However, I did not purchase a digital camera for the purpose of snapping images. Rather, I purchased one for ‘file-sharing’ reasons, to e-mail, and upload my photographs to family and friends both in Sydney and overseas.  Long gone are the days, where you’d take out a photo album around the coffee table.

As Dylan states ‘Times They are Changing.’ I am constantly on the road, and sometimes, if I don’t have my digital camera, I use my mobile phone if I find something strange, unusual or that I like on the spot. I then snap it and forward it to a friend that I think, may also find it interesting via WiFi technology. When I get home I tend to then upload my photos on Flickr, and Facebook. I also sometimes skim through other photos on these websites that friends have forwarded to me that are of interest, and spend a few hours on end using this concept of a ‘Network Media’ to connect and also personalize my world. This is an example where concepts such as costomization, personalization, individualization, mobility, interactivity, and engagement are explored in articles on Media Networks; in particular it is explored in Terea Rizzo’s paper, “Programming your own Channel,” of which I will be refering to in this post.

I have to start embracing or more precisely, using digital technologies around me. Reading Rizzo’s article I admit, I have become more aware of the idea of ‘productive engagement,’ especially with the Foxtel IQ, PDR systems. Furthermore, Rizzo used three cases to demonstrate a the idea of network societies. Foxtel IQ, YouTube and Ipods are the mediums explored, that demonstrate how playlists are created by consumers. One argument is that “by creating a playlist of personal viewing choices, scheduling, and programming is taken out of the hands of the programmer and into the hands of the viewer. (p112)” I don’t actually have an Ipod, but occassionally I’d use my sisters Ipod. I use the Ipod for mobility purposes (dowloading CDs onto Ipod, and into my pocket), rather than networking with Itunes, clicking through songs and file sharing. Having said this, Rizzo argues that, “customisation and personalisation go hand in hand with mobility in relation to the Ipod, and ( furthers this idea of networking by stating that,) while the Ipod may need an internet connection for downloading programs, once downloaded they can be viewed anywhere without a connection.(p.116)”

Another arguement that is essential in Rizzo’s paper is based on the everyday life and how it has changed from a broadcasting, temporal concept to a more spatial, flexible way of life enabled through networks.  This is mostly evident with the case study that Rizzo outlines on Foxtel IQ. She states an interesting point that, “PDRs, such as IQ and TiVo, (are interesting for their) ability to time shift (which) encourages viewing practices that are vastly different from broadcast television’s appointment-based or temporal mode of viewing. (p110)” Essentially the  there is a shift from a temporal mode of viewing to a spatial mode of viewing. This concept is also supported through an arguement based on the way new media flows, via creating playlists. She argues that, “instead of relying on a notion of flow that is defined by a one-way process that draws audiences into its stream, what is required is a theory of flow that can account for an interactive and productive engagement. (p121)” The entire article enduces these concepts of networking digital technologies, with the user. The consumer, using these technologies, has the ability to personalise their content to their preferences. I am recently using RSS feeds to personalise my content, and am able to keep up to date with regular updates, from both my friends’ pages, and informative sources. Furthermore, I now use delicious, where I can learn, and share new websites/bookmarks that are of interest to me. I also keep in touch with the world through newsvine. These are taken for granted technologies that we network with, use, recieve information and that has thus shifted our notion of daily time, to a concept of “spatial modes of viewing”.

Rizzo, Teresa. “Prgramming Your Own Channel: An archaeology of the Playlist.” In Kenyon, Andrew Ed. TV Futures: Digital Television Policy in Australia. Carlton, VIC: Melbourne University Press, 2007 108-134.

Media Convergence wk6: Jenkins

For someone who doesn’t watch much television, the concept of “audience commoditization” becomes quite difficult to grasp. But that is not all, there are more concepts in Jenkins article that are difficult to grasp such as, “consumer expression,” (“that situates consumption within a larger social and cultural context” pg) “brand extension,” (“the concept that successful brands are built by exploiting multiple contacts between the brand and the consumer”) brand loyalty, inspirational consumers, zappers, (“people who constantly flit the dial”) loyals, casuals and brand communities. Ok, these are just a few ways of analyzing the marketing strategies and consumer behaviours, in Jenkins “Buying into American Idol: How We Are Being Sold on Reality TV.”


The concepts described above have derived from what Jenkins terms as “affective economics.” This is based on a simple argument that programming and producing a successful show involves more scams and marketing mechanisms for gaining higher audience participation, and therefore numbers. However, this statement poses some problems, especially referring to Jenkins article on American Idol. The argument is actually in the reverse. In fact, the consumer influences the programming of a show. Perhaps a little absurd, although I’m sure that there has been times when we have popped online, and perhaps joined a forum on our favorite tv program and contributed to the script, or became infuriated with a product because it has changed its style or taste, or how about a music band that has produced music for a sponsor and became “big” and then changed with that catchy damn song. We may have more power collectively than previously thought, or is it the technology that enables this consumer power. The latter forms a concrete basis of media convergence.


American Idol viewers got the chance to participate on the show through text messaging, and phone calls. Using mobiles phone devices and associating it with a TV show works positively two-ways.  Firstly, it gives advertisers a market to work with, and hence identify with, which draws in the concept of an “affective ecomony,” and secondly, consumers become involved with the voting system in the show. In the article under ‘Contesting the Vote’, Jenkins provides an interesting perspective. It is based on the idea of “inspirational consumers.” American Idol Viewers provided two arguments on audience participation. Some participants didn’t find text messages as credible and others like the idea. This is the basic idea of convergence in Jenkins article; in all aspects of the media process.


I must add as to not provide a one sided perspective that, these concepts are not based on a way of viewing an American commercial or capitalist system in the entertainment world, which we can instantly think of. Rather, it is a cultural form that consumers identify with. Sex and the City appeals females, and with so much media convergence, as ads are played, banners are displayed on buses, many more people in society have turned to becoming fans of the show. Ultimately, there is a vast array of consumer goods that enables this. Similarly, the English Premier League is the same. Living in Sydney I was unable to catch it live (the Liverpool and Arsenal match recently played), however I caught it on TV via FOX. Even though many of you reading this may not watch soccer, you have probably most likely heard of the teams, Liverpool and Arsenal. This could be through marketing, TV ads, online ads, mobile phone ads, via commodities, or communities. Media convergence is occurring around us and we are therefore able to get more media participation and can personalize our tastes and shows to any extent that we want.

“Double Place, Double the Trouble: in Moore, Shaun: Spatiality” Week Four

In my previous blog, ‘Cyberspace Media’ I had associated Volker Clara’s reading with Spatiality (a miscalculated mistake), rather than Mobility, although there is a clear distinction between these two topics, I must state that they do both intertwine. They both deal with the idea of space and the way we use media and how it has changed our daily lives as compared to traditional forms of media. I will write another Blog on Volker’s article based on Mobility, but for now I will be focusing on Space and thus Shaun Moore’s article, ‘Doubling of Space,’ for week 4’s reading.


Shaun Moore has written his article in an interesting way. He begins to refer to old traditional broadcast mediums such as the television and the radio by analyzing Scannell’s concept of ‘doubling space.’ His argument deals with the media as a form that enables “simultaneity, liveliness and immediacy.”  Although he agrees with Scannell, he also acknowledges that in the contemporary society the study of media reception is not what is was. Programming was essential part of the TV and Radio channels, it defined the ‘performer and ‘the audience,’ however now with the emergence of the internet and the telephone this concept has changed. Moore uses in Meyrowtiz, Josepeh, in his article to outline this transformation of how we use the media in the modern world. He refers to Meyrowtiz and Gidden’s Anthony to show that the media, particularly electronic and digitalized forms has changed our sense of place and timing. Moore refers to Meywrotiz to explain the sense of media transforming the world to a “relatively placeless” society. However, Moore also states Meyrowtiz has “overestimated the degree of change”, and that rather we live in a “pluralized place” (p.22-23).


The concept of a ‘pluralized place’ is coherently constructed throughout Shaun Moore’s article. Using the concept of temporal change in daily and domestic lives through broadcast media, he outlines the concept of ‘doubling space.’ ‘Doubling space’, is more about extending time, the interruption of routine exemplifies this; whereas I previously associated spatiality with constraining space using mobile technologies, in my article Cyberspace: Spatiality. Although for most routine based people whom which may be able to associate certain situations with Moore’s article, in his concept of doubling space. I shall pose an alternative question perhaps challenging the double, extension concept of space and experience; “Do you feel that Time and Space fly’s bye much faster when focusing on two things at once?” For example, during the Olympic Games, I found myself watching an event on the job, on the television screens in stores and cafes, and then running off to work. Furthermore, the English Premier League is an example, which may double space, but not necessarily interrupt routine and if so, time certainly fly’s bye without a notice. Manchester United played Aston Villa a couple of days ago, and although my space may be considered as an extension since I’m in two places at once, in my daily routine (also considered as an interruption to routine, referenced in Moore’s article), watching the match played overseas, I can certainly state that space had to be constraint into a smaller space on my tv screen positioned near my notebook where I can view my e-mails, within distance to the fridge, and in a reachable area to my drink so that I can be anywhere around the house listening to any ‘must see’ broadcast event.’ In fact, I may state, that this concept of doubling time really depends once again on social factors.  Your social class, employment, age identify how your space is used up. Having said this, there is only one main medium that is universal, and this is the broadcast media, even so this universalism constraints space, as you daily routine is pushed back, or left behind to attend to the broadcast media.


Moore also argues this pluralizing place using the internet, and an ethnographic concept termed mudding. This idea of pluralizing place is dominant when exploring the concept that Moore looks at in Sherry Turkle of “creating multiple identities.” Moore also refernces Kendall’s work of 1996, and states that (p27) “Kendall’s description of her own mundane domestic practices could easily be an account of routine, distracted TV viewing in the home.” Rather than a ‘pluralization’ of place, and an extension to doubling space, I do believe that it is a form of communication once again, and pertains to your social circumstance at the time, so depending on your social class, age or even mood or situation, the internet is an aesthetic that pluralises a physical and emotional space but constraints it to yourself, rather than the concept of multiple identities. Even, the new technology, Second Life, displays this constraint in place. You may be physically in two separate worlds, but either way the place has become to be real, and set into the one place where you can loose or win ‘real’ money. There is only one world, and one identity, and pluralizing a place really just depends on your skills of multi-tasking, and other social factors pertaining to oneself.


Moore, uses one last example of mobile technology to outline his concept of pluralizing place. The use of ‘mobile electronics,’ in a “simulated co-presence in electronically mediated communication (pg 27)” outlines the experience of being in two separate worlds. In the preceding sections I have argued that like Moore, there are two plural places, but these places do not necessarily extend one’s experience of life, but rather decrease space and place making it smaller, and this experience depends on social factors based on the individual.


 Moore Shaun, “The Doubling of Place:Electronic Media, Time Space Arrangements and social Relationships.” In Couldry Nick and McCarthey, Anna, Eds. MediaSpace: Place Scale and Culture in Media AgeLondon:Routledge 2004 21-37

Photoshop CS4 …

Hi all.

Photoshop seems to be a great medium for manipulating and creating images. A bit different from the regular pen to paper/canvas artworks. Ideas, concepts, and designs do not seem change (significantly) with technology. Having said this, the technicalities of using systems is mind boggling, (to say the least). As you all can see, my first image posted on word-press, was not what I had in mind; nevertheless, to my amazement I reposted the same image, but this time the entire picture should hopefully be there. I shall add, that the first image has the dimensions of 454 by 340 (6.4″ by 4.8″) and the second has 416 by 312 (5.9″ by 4.4″)- this makes the image slightly smaller and there are no (or not many) image quality reductions as far as I know (both Jpgs). Furthermore, it would be cool to know whether word-press complies with ideal image dimensions, or is there a standard for image dimensions in regards to blogging/posting pages, or perhaps there are specific dimensions that I should be using for websites/blogs. Either way, I can say that this may take me days, weeks or months- (and since technology is constantly changing; (perhaps there is a website that is dedicated to this- Lynda has been good to me thus far) I may even claim years) to grasp. At least it is good to know that, “Rome wasn’t Built in a day…!”

Shapes dots and patterns



A creation done on Mac Cpus. Can you guess what it is?…A representation of life perhaps.- the lines around the squares (note: squares are buildings..) are streets or walkways- whatever you may fancy… IMAGINATION- THE LAND OF THE UNKNOWN.

American Homogenization and Media Convergence.

Barack Obama is no doubt charismatic, is down-to-earth, chilled, and has a strong hold on American values, and responsibilities …  He even displays humour in times of crisis, and I don’t even know the fella. Hey mate, a few beers at the pub and I bet it’ll feel as though I’ve known him for years! What makes me say this?…Blame it on the media… My home page is set on BBC News, I then skim through the posts via RSS Feeds. I find say, the title posted on BBC’s page; “Obama promotes reforms on TV Show,” interesting; therefore, naturally I read it. My curiosity flares even more. I google, “NBC  The Tonight Show with Jay Leno” and watch the streaming of the show. I develop a sense of satifaction and besides, “I’m receiving first hand knowledge in Sydney from the States”. I feel satified, and somewhat content but it dosn’t stop there… I’m feeling politically motivated, so I think to myself, “why not switch on the BBC (I rarely watch CNN, FOX) on TV via Foxtel as I’m cleaning around the house,” and what do you know; I receive more talk on Obama, AIG, and the Economy.  I become slightly agitated. This is the same stuff I’m receiving via the Net (being aware that I am watching the BBC  having just read over the net, but I’d expect something more, or different from the TV Screen than the internet, perhaps some kind of interview, or documentary) I then switch the channel to SBS, and surprisingly there’s  more news on the Economy; ABC same thing. I evetually get tired of watching the news, and thus switch to Channel 10. A TV Soap opera, with little ads played every 20min, and constant news updates. Nothing new- I then switch to satellite TV. The Greek, and the the French Channel- I don’t understand a word, just a whole of arguements around the table.  I’m not in the mood for entertainment but eventually, I end up playing a vinyl on the turntable (there is something original, authentic and nice regarding manually placing a record on a turntable, and then carefully placing the needle on the grroove) I also pick up a book on Kurkov and switch off.  What a life- Perhaps I’m watching the wrong channels.  However, there are so many channels available, there is apparently a widespread variety of shows.  Or is it my homepage that leads to this homogenization of the media, and how about this convergence of the media; the BBC; originally a Radio/TV Broadcasting media, is now on satellite, podcasts and online-  Where do you get your news from?…I think I might switch to the old newspaper in the mornings- read articles on Sydney and local news, get active in the community- Do you think, with the emergence of universalism in the media, that we have become less stable in the community?- Perhpaps there simply needs to be a balance in my daily activities. Having said this, the Personalisation of technology makes me want to receive news from around the world, being “Connected,” “In the Now,” and “Happening”. Take my wordpress blog- I have a link to the Australian PC Authority website, even though I have acquired most of the  magazines, but that brings up other questions of  networking- and how much we really desire in this world and age of which we live in.

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