The Travelling Style Guide

As a business your brand is your signature. It needs to be versatile, and sustainable. It should be adaptable to a website design, a T-Shirt, your vehicle, or even your coffee cup. Each part of the brand should be well thought out and designed with a purpose and a style guide.

Colours, fonts, and essential features and elements will be crucial to your design. Is there a lot of negative space? Are the contour lines very thin or too thick? and what about the hues and shades, are there any, and if so, what purpose do they seek?

Below is a quick style guide I did for RK Freight services. It is a mock up and in it’s developmental stages. I have sough feedback and have developed it in a couple of ways, as you can see. The purpose of this is that, for any designer, it is important to try out mocking up you logo so that it can be seen in different ways.

A logo is not just at ‘the point of sales’, it is more diverse and serves it purpose throughout the industrial process. It may be in the hands of the receptionist, to another designer, the printing company or just a friend. With this is mind keep your logos versatile, allow them to be re-created in different ways, and on different things. Overall, as a designer keeping up with the momentum will be a full time job. That is why a style guide is an essential resource for any business.





Standing on the Shoulders of Giants

R. Burton. “A dwarf standing on the shoulders of a giant may see farther than a giant himself.”

My first blog was a mess, my second was worse, and my third, terrible. As I reflect on my blogs I know that my next will be like my first, as a am constantly working towards learning and improving. This year, I am back with more Uni Blogging!

Who R U?

Who are you? This is a simple question, and so one would think. As when it comes to The Media, Everyday Life and You, there is a deeper cultural understanding that situates identity within the fabric of society.  Age, gender, and ethnicity are just a few factors that are ‘culturally inflicted’ within (studies of identity in) everyday life. This argument is explored in During’s article on ‘Debating Identity’.

To place identity within the media landscape calls to examining media and discourse in the contemporary society. I utilize Face-Book, am on MSN, have Blog spaces, and Twitter. These are just a few of the Mediums we can use to analyze Discourses in the contemporary society. Furthermore, these media forms and their Discourse analysis in today’s world are examined in an article by Hearne. Hearne analyzes media use in the context of a Post-Fordist world, therefore looking at the interaction between production, and consumerism.

Within this discourse, Hearne argues that identity is more or less based on a ‘branded-self’, or ‘image-commodity’. “The branded-self (in a postmodern, capitalist society,) sits at the nexus of discourses of neoliberalism, flexible accumulation, radical individualism, and spectacular promotionalism (p.197).” This notion is exemplified using reality television programs, such as Survivor and The Apprentice. In accordance to this argument, Herring also uses the relationships between the producers, researchers and media users, to demonstrate how this power-play impacts the users. Herring demonstrates that consumers/media users are misrepresented when analyzing their media use in the contemporary society. The argument is based on moral discourses in the way we use media. “Young people use new technologies for social ends that are much the same as for earlier generations using old technologies. Young people instant message, text message or email their friends much as Baby Boomer generation talked on landline telephones. They abbreviate and use language creatively to signal their in group identity (2008 p.77).”  

Essentially, Identity according to During is ‘hybrid’, and thus ‘arbitrary’. What is most interesting is that through Discourses our notions of identity changes, and this is referring to identity as arbitrary, i.e “determined socially from the outside (p.145)”. During shows this through history (terming it ‘identity politics’), during the civil rights movements (he uses examples such as ‘nigger, and blacks,’) the Holocaust, Communism and Feminist movements. Hence, During is arguing that identity is a subjective notion, influenced by the social sphere. I cannot disagree with either of these arguments that place identity within context, plus also demonstrating that identity is a process that needs to have a comparison. For instance, if there were not Whites there wouldn’t be Blacks.

Having stated these notions, I must now look towards my identity in a postmodern world, a capitalist society. I use many networks that identify who I am. I am aware that these technologies have a target market for youths, and can thus be a mechanism for scam profit-making. However, as I use FaceBook I am simply using it for communication purposes, to keep in touch with people from abroad, and to also keep me updated with news-reports from friends and families. Being an active user, I do not feel that these media uses are ways of self-branding, as contradictory as it may seem; there is legitimacy in self-branding, depending on what forms used, who (bands, individuals, businesses, perhaps a subjective way of looking at FaceBook) uses these Mediums, and how you use these media-forms, in a Post-Fordist , postmodern, capitalist, neoliberal, Western society.


During, Simon “Debating Identity” Pgs 274-278.

Hearn, Allison “Variations on the Branded Self.” Pgs 279-287.

 Herring, Susan “Questioning the Generational Divide: Technological  Exoticism and Adult Constructions of Online Youth Identity.” Pgs 288-308.

Interactive Design using Actionscript3 on Flash

For this task, I have chosen a simple animation for my word Warm. The brief  is to create a sense of playfulness in the interactive design catering for visually impaired children. In my design I would like to achieve a sense of familiarity with the word warm. This will be achieved through creating a domestic feel to my design. To begin with my design will be created in a domestic household. For visually impaired children I will have a bold outline of a house. Inside it there will be about 4 clickable objects that will be placed next to each other. The objects are as described:

There will be a jacket and a singlet- the jacket will move (clickable), the singlet won’t.

A tea pot and a fridge.

fire-place and a fan

A bowl of soup and a sandwich.

The design is based on a few concepts to make the interaction between the user and game fun. These concepts are based on discovery, a exploration, creation, and difficulty. I have made the objects so that they develop from an easy level and progressing to a somewhat harder level (soup/sandwich) to make the design more challenging, to also develop hand-eye coordination.

So this is what I had in mind thus far, although I must warn that it may change without any notice. Cheers

A New and Improved Audience :Wk8

I shall confess that thus far my perspective of ‘the audience’ has been critical. Originally, I had maintained this concept of a ‘homogenized audience’. It primarily followed the idea of commodification and convergence of the media which for me, was due to the formation of new and updated technologies. My previous blog post ‘American Homogenization and Media Convergence’ outlined this perspective on a basic level. As I read Nick Couldry’s chapter I must admit that it has challenged me to think beyond this, as I will describe later in this blog post. Furthermore reading this chapter, I identified my original perspective with Nicholas Abercrombie and Brian Longhurst’s arguement. Other than Nick Couldry’s ‘Extended Audience’ chapter which challenged the traditional notions of audience reception studies, an interview that I was listening to on ABC Classic this morning between 10am-11am with Margret Throsby and Hossein Valamanesh as guest provided me with a complete different ideology on audiences and ‘publics’.

As I was sitting on the bus on the way to university, I listened to this particular interview with Hossein Valamanesh, on the play ‘When the Rain Stops Falling.’ Listening to this broadcast, I travelled to many places of the Middle East in terms of the music. I relaxed to chill out sounds and learnt quite a lot about the world around me. However, I awoke from my imagination through a quote by Hossein Valamanesh, which made me think, and also shattered my original idea on audiences. In order to gain a better understanding of this quote I re-listened to the broadcast via, and I have provided a short quote below.

Margret Throsby (host) states in the interview- “(I think it’s save to assume that) Today’s audiences are more sophisticated in the way they accept a story being told to them, because of film. Because we’ve seen stories told in non-linear ways on film.”                                                                                                                                                                              Hossein Valamanesh– “(I think) We at times underestimate public intellect.”

From these quotes I have come to learn that the media is part of our daily lives, however rather than it being passive (underestimating the public); we actually do think about the media in various ways and forms, and with the advent of new technologies we are able to personalise and choose what we like whether it is to hear, watch or read, and even take part in. RSS feeds, and YouTube are amongst this growing trend. In addition, Couldry argues in his article that, “as audiences become more ‘media literate’ the idea of what it might be like to be a performer on television is more wide-spread than it once was.”

Nick Couldry’s article on the Extended Audience challenges and makes the reader question previous studies of audience reception; through examples that include advertisements, mobile media (such as the webcam) and the DotComGuy. These examples show how the audience has changed. For instance, through the advertisement he draws on the concept that it could be seen as a way of media performance. This is argued in Abercrombie/Longhurst’s argument on the ‘diffused audience’. Where we have been so very accustomed to the media, and reality TV shows that the concept of having an audience is diminishing. Alternatively, he argues that the advertisement can be seen as being part of what maybe called a ‘traditional media process,’ or even better what he argues (throughout the article) as an ‘extended audience’ and thus having an intended audience.  

The concept of an extended audience refers to a further understanding of spatiality. A good example in the article is based on the notion of ‘fandom.’  The article describes DisneyWorld as available for a consumer to visit and be a part of. Overall, his article challenges the notions of reception studies with the interaction of the audience and consumer, especially with the idea of a ‘diffused audience’ that is based on the concept of the media immersing everyday lives through a plethora of mediums.


Couldry, Nick “The Extended Audience: Scanning the Horizon” In Gillespie, Marie Ed. Media Audiences. Berkshire: Open University Press, 2005 184-196 and 210-220.

Interview- 11th May 2009, “Mornings with Margret Throsby”- 10:05-11am with Hossein Valamanesh accessed 11th May 2009.

“Double Place, Double the Trouble: in Moore, Shaun: Spatiality” Week Four

In my previous blog, ‘Cyberspace Media’ I had associated Volker Clara’s reading with Spatiality (a miscalculated mistake), rather than Mobility, although there is a clear distinction between these two topics, I must state that they do both intertwine. They both deal with the idea of space and the way we use media and how it has changed our daily lives as compared to traditional forms of media. I will write another Blog on Volker’s article based on Mobility, but for now I will be focusing on Space and thus Shaun Moore’s article, ‘Doubling of Space,’ for week 4’s reading.


Shaun Moore has written his article in an interesting way. He begins to refer to old traditional broadcast mediums such as the television and the radio by analyzing Scannell’s concept of ‘doubling space.’ His argument deals with the media as a form that enables “simultaneity, liveliness and immediacy.”  Although he agrees with Scannell, he also acknowledges that in the contemporary society the study of media reception is not what is was. Programming was essential part of the TV and Radio channels, it defined the ‘performer and ‘the audience,’ however now with the emergence of the internet and the telephone this concept has changed. Moore uses in Meyrowtiz, Josepeh, in his article to outline this transformation of how we use the media in the modern world. He refers to Meyrowtiz and Gidden’s Anthony to show that the media, particularly electronic and digitalized forms has changed our sense of place and timing. Moore refers to Meywrotiz to explain the sense of media transforming the world to a “relatively placeless” society. However, Moore also states Meyrowtiz has “overestimated the degree of change”, and that rather we live in a “pluralized place” (p.22-23).


The concept of a ‘pluralized place’ is coherently constructed throughout Shaun Moore’s article. Using the concept of temporal change in daily and domestic lives through broadcast media, he outlines the concept of ‘doubling space.’ ‘Doubling space’, is more about extending time, the interruption of routine exemplifies this; whereas I previously associated spatiality with constraining space using mobile technologies, in my article Cyberspace: Spatiality. Although for most routine based people whom which may be able to associate certain situations with Moore’s article, in his concept of doubling space. I shall pose an alternative question perhaps challenging the double, extension concept of space and experience; “Do you feel that Time and Space fly’s bye much faster when focusing on two things at once?” For example, during the Olympic Games, I found myself watching an event on the job, on the television screens in stores and cafes, and then running off to work. Furthermore, the English Premier League is an example, which may double space, but not necessarily interrupt routine and if so, time certainly fly’s bye without a notice. Manchester United played Aston Villa a couple of days ago, and although my space may be considered as an extension since I’m in two places at once, in my daily routine (also considered as an interruption to routine, referenced in Moore’s article), watching the match played overseas, I can certainly state that space had to be constraint into a smaller space on my tv screen positioned near my notebook where I can view my e-mails, within distance to the fridge, and in a reachable area to my drink so that I can be anywhere around the house listening to any ‘must see’ broadcast event.’ In fact, I may state, that this concept of doubling time really depends once again on social factors.  Your social class, employment, age identify how your space is used up. Having said this, there is only one main medium that is universal, and this is the broadcast media, even so this universalism constraints space, as you daily routine is pushed back, or left behind to attend to the broadcast media.


Moore also argues this pluralizing place using the internet, and an ethnographic concept termed mudding. This idea of pluralizing place is dominant when exploring the concept that Moore looks at in Sherry Turkle of “creating multiple identities.” Moore also refernces Kendall’s work of 1996, and states that (p27) “Kendall’s description of her own mundane domestic practices could easily be an account of routine, distracted TV viewing in the home.” Rather than a ‘pluralization’ of place, and an extension to doubling space, I do believe that it is a form of communication once again, and pertains to your social circumstance at the time, so depending on your social class, age or even mood or situation, the internet is an aesthetic that pluralises a physical and emotional space but constraints it to yourself, rather than the concept of multiple identities. Even, the new technology, Second Life, displays this constraint in place. You may be physically in two separate worlds, but either way the place has become to be real, and set into the one place where you can loose or win ‘real’ money. There is only one world, and one identity, and pluralizing a place really just depends on your skills of multi-tasking, and other social factors pertaining to oneself.


Moore, uses one last example of mobile technology to outline his concept of pluralizing place. The use of ‘mobile electronics,’ in a “simulated co-presence in electronically mediated communication (pg 27)” outlines the experience of being in two separate worlds. In the preceding sections I have argued that like Moore, there are two plural places, but these places do not necessarily extend one’s experience of life, but rather decrease space and place making it smaller, and this experience depends on social factors based on the individual.


 Moore Shaun, “The Doubling of Place:Electronic Media, Time Space Arrangements and social Relationships.” In Couldry Nick and McCarthey, Anna, Eds. MediaSpace: Place Scale and Culture in Media AgeLondon:Routledge 2004 21-37

Cyberspace Media: Spatiality Wk6

The study of media discourse has diversified as media technology has improved and gained wider public usage. In the contemporary society our lives have been mediated through the transformation of technologies such as, what Volker describes in her article “Mobile Media and Space;” ‘mobile media technologies’ (cell phones, Semapedia, Socialight, Wireless) as compared to the preceding era, which was based on ‘digital technologies’ (wired PC computers) (p.135) . Although Volker describes the various technologies within a historical context, her argument is based on the usage of technologies in our lives as augmented into reality, rather than technologies belonging to a separate “world” that being “non-real” or virtual. Volkers article is strikingly effective in projecting this concept of the “virtual linked to physical coordinates,” (pg.135) and, that “reality does not get deprived when a new technology enters and enables our practices,” as she validates her argument by using theorists from the 90s, as well as drawing examples of technologies, as Semapedia and Socialight.
It is inevitable that with mediums such as Semapedia, whose puropse is to coordinate both the virtual and geographical worlds, or even the use of a cell phone; ‘the user’ becomes connected to different ‘worlds’ through mobility, and that the person’s world becomes mediated through a smaller space. This is clearly analyzed through Volkers article on the section of Supplementations. In that particular section of the article Volker analyzes using Semapedia as an example, the idea of information systems and networks having a place with reality, and being intertwined with human mobility. For example Volker states that, “digital informational spaces are no longer restricted to fixed places and cable networks, but hold the possibility of opening themselves almost anywhere…/and in relation to physical places or non digital virtual spaces.” In our modern society there is reason and truth in her argument regarding the virtual and physical environments being interconnected. 
Space in media pertains to mobility, it refers to a “performative practice” (p.137). Volker argues that digital technology such as wireless devices are mobile and hence virtual spaces are part of a reality. In the article Michel De Certeau and Marc Auge are referenced by Volker to show this. Both these two theorists argue that the sense of spatiality and place is defined upon history and identity. ” Regarding to Certeau’s concept, Volker states, “places are geometrically defined entities such as streets…/Space is created by acting upon given places- for eg, walking the streets- and therefore is temporal and perfomative.” Volker goes on to argue that this concept “seems quite pessimistic and hostile towards new technologies.” (p.136-137) Although there maybe some truth in both these arguments, I do maintain the idea that technology has changed significantly and it is evident that society is becoming more and more constraint in the spacial use of the media, however this has only just began. Like Auge and Certeau, this optimistic view of the world that Volker argues is dependent on the capitalist society and is not as yet emergent in a globalized society. Media tends to relate to it’s user, it is a subjective form. One’s use of the media is different to another, and there exists a universal language which everyone receives through firstly traditional mediums, such as the newspaper, or the television. On a personal level, media transforms our space, the use of GPS systems, the interconnectedness   of communication such as widgets and e-mail makes one’s space smaller, as they can personalize what news they receive, where-ever they are.
Volker, Clara, “Mobile Media and Space.” In Goggin, Gerard and Larissa Hjorth, Eds. Mobile Media 2007 Sydney University Press, Sydney, 2007 pp.135-142


Photoshop CS4 …

Hi all.

Photoshop seems to be a great medium for manipulating and creating images. A bit different from the regular pen to paper/canvas artworks. Ideas, concepts, and designs do not seem change (significantly) with technology. Having said this, the technicalities of using systems is mind boggling, (to say the least). As you all can see, my first image posted on word-press, was not what I had in mind; nevertheless, to my amazement I reposted the same image, but this time the entire picture should hopefully be there. I shall add, that the first image has the dimensions of 454 by 340 (6.4″ by 4.8″) and the second has 416 by 312 (5.9″ by 4.4″)- this makes the image slightly smaller and there are no (or not many) image quality reductions as far as I know (both Jpgs). Furthermore, it would be cool to know whether word-press complies with ideal image dimensions, or is there a standard for image dimensions in regards to blogging/posting pages, or perhaps there are specific dimensions that I should be using for websites/blogs. Either way, I can say that this may take me days, weeks or months- (and since technology is constantly changing; (perhaps there is a website that is dedicated to this- Lynda has been good to me thus far) I may even claim years) to grasp. At least it is good to know that, “Rome wasn’t Built in a day…!”

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